Kevin Ulland

Technical Skills

Product Management:
Customer Research, User Experience Design, Product Requirements Gathering, Voice of the Customer, Project Management Experience, Software Development Lifecycle (SDLC), Go To Market Strategy (GTM), Product Life Cycle, User Research, Customer Analysis, A/B Testing

Methodologies:
Agile, Scrum, DevOps, Waterfall

Design & Project Tools:
Visio, Axure, Jira, Confluence, MS Project, MS Office Suite (Word, Ecxcel, PowerPoint) 

Software Development:
.Net, ASP.Net, Mono, C#, Java, JavaScript Frameworks (Bootstrap, React, Angular), Node.js, Relational Databases (MySQL, MS SQL Server), NoSQL and Graph Databases (MongoDB, Neo4j, Orient), In-Memory Key-Value Databases (Redis, Memcached), Service-Oriented-Architecture, Cloud Infrastructure (Google Cloud, AWS), Docker, RESTful web services and APIs

Web Development:
Mobile Apps & Responsive Design, HTML, HTML5, CSS, CSS3, SASS, JavaScript

Summary

Decisive leader managing concurrent priorities, uniting teams around common goals, and influencing and building consensus among stakeholders to deliver innovative SaaS platforms.

Adept at coordinating cross-functional teams, with balanced business and technical acumen to identify & correct issues during development to ensure expected outcomes.

Engaging storyteller who thrives under pressure and ambiguity, rapidly researching and synthesizing information, and developing creative solutions to customer needs.

Key Accomplishments

• Headed product development from inception to $6M annual revenue, positioning Conversen for eventual acquisition.
• Coordinated unified roadmap strategy for Cheetah Digital to onboard dozens of clients generating $1M average annual revenue including Williams Sonoma, Neiman Marcus, Carnival Cruise Lines, and Sephora.
• Increased unified marketing automation platform performance by 1700% at Cheetah Digital by investigating with DevOps and Engineering to assess key bottlenecks and incorporate optimizations from global product teams.

Work Experience

Senior Product Manager Causio

December 2015 – Present Seattle, WA

Created an innovative cloud-based fundraising platform to enable non-profits and political groups to raise money and empower activists on local, state, and federal issues through gamified incentives and rewards.

• Studied technology & market trends to establish product roadmap and release initial launch version of the platform within 12 months, translating customer requirements into detailed specifications, wireframes, and user stories.
• Managed risks by architecting modular, service-oriented platform to easily accommodate IRS rule changes with four payment processors, guarantee capture of 100% of financial transactions, and ensure 99.9% uptime.
• Conducted focus groups with non-profit clients to evaluate fundraising pain points, informing feature prioritization including fundraising automation and reducing national/local branch implementation from one day to 20 minutes.
• Integrated Facebook and Twitter APIs to enable unique challenge sharing and fundraiser promotions to drive donations and increase social media engagement with non-profit brands by 115%.
• Leveraged expansive knowledge of software development and Agile methodologies to lead small team of Developers in the timely execution of platform features, performing feature reviews and providing coaching and mentoring.
• Collaborated with General Counsel to architect low-cost, legally compliant sweepstakes drawing system leveraging automation to keep commissions at 5% compared to 20% commission charged by competitors.

VP of Product Management Cheetah Digital

June 2012 – October 2013 New York, NY

Following the acquisition of Conversen, joined the Global Product Group to lead the effort to integrate the acquired enterprise SaaS marketing automation platforms into a unified solution.

• Spearheaded 18-month initiative to unify platforms as product evangelist and visible leader, devising phased roadmap with transparent goals, priorities, KPIs, and timelines, and coaching Product teams from prototype to release.
• Unlocked $20M annual revenue with unified solution, prioritizing levels of functionality for each release with Sales and Marketing teams and facilitating new business development and the migration of existing clients.
• Motivated and guided team of eight Product Managers accountable for six Development teams across France, Germany, Malaysia, and North America. Assigned tasks and schedules, reviewed feature specifications, and encouraged skills development.
• Planned and implemented reporting and analytics module in conjunction with Engineering and UX designers through product lifecycle to prioritize backlog, refine technical requirements, and clearly define specifications for three ongoing product lines.
• Resolved internal conflict by seeking out Support concerns & feedback, enabling development of new hybrid UI addressing critical concerns, and cutting average task effort from 18 minutes to 4 minutes with new workflows.

Senior Product Manager Conversen

October 2006 – June 2012 Burlington, MA

Pioneered the first cross-channel marketing automation SaaS platform designed to anticipate unknown future marketing channels without requiring core platform rewrites and changes, leading from inception to $6M in annual revenue.

• Conducted market research, established product vision, and devised short- and long-term roadmaps for 24+ releases, and partnered with Sales team to sign Fortune 500 clients including Bank of America, Intuit, KBM Group, and Wunderman.
• Coordinated with Chief Software Architect to design service-oriented architecture (SOA) isolating campaign definition, query logic, content design, and message delivery into separate RESTful microservices achieving 99.99% uptime SLAs.
• Launched first platform to add native SMS text messaging, Facebook posting, and Twitter posting and produced 12 supported channels sharing identical set of core features.
• Empowered team of six Junior Developers to own product lifecycle including user stores, wireframes, front- and back-end coding, and QA, working as a back-up Agile Product Owner for each feature.
• Traced root cause of bottleneck issue causing disruptive data overload, and guided the Development team resolution, resulting in 300% boost to campaign execution performance.

Product Manager Britemoon

February 2003 – May 2006 Woburn, MA

Devised the product vision, roadmaps, and product marketing for the data integration module and launched the first email marketing automation platform integration with Microsoft CRM, increasing module revenue 40% quarter over quarter.