Researched, designed, and wrote the first cross-channel marketing automation SaaS platform to enable meaningful conversations between marketers and customers in any channel.

From Concept to Acquisition

Managed product vision, developed short-term and long-term roadmaps for 24+ releases, conducted market research, and coordinated with sales and business teams to support Fortune 500 clients as the company grew from a start-up to $6M in annual revenue.

Start-up Leadership & Flexibility

Recruited and developed talent across technical, product, and engineering teams and established a work culture of cross-functional collaboration and accountability, while also participating in day-to-day development and support roles.

Coordinated with the chief software architect to design a modular platform, which isolated campaign definition, query logic, content design, and message delivery into separate modules operating independently and ensured any new marketing channels not require core platform rewrites and changes.

Conducted market research and competitive analysis, led user focus groups, and coordinated with sales and marketing on positioning and strategy.

Supported the sales process to secure Bank of America and Intuit clients and ensured client success, which delivered 4K+ unique versions of the print and email messages to 100M recipients.

Launched the first platform to add native SMS text messaging, Facebook posting, and Twitter posting and produced 12 supported channels sharing the same set of core features.